Visualizing data stories with Sankey Diagram: What is a Sankey Diagram? "A Sankey diagram is a powerful visualization that provides an overview of the flows in a system, such as energy or materials, or in advertising, the customer journey." As each flow has a varying height depending on its quantity, analysts can easily determine the most prominent contributions. This type of segmentation analysis makes it easy to draw conclusions from data. Many traditional tools for path analysis can be misleading or downright confusing, and so analyzing your customer data can be a frustrating process. learn more: https://ppcexpo.com/blog/visualizing-customer-journey-with-sankey-diagram